ACCOUNTED MONEY SKIN

population but have outsized influence over spending on essential items such as personal soap and bath needs ($573 million), feminine hygiene products ($54 million) and menвЂ™s toiletries ($61 million).

ACCOUNTED MONEY SKIN

Black shoppers spent $473 million in total hair care (a $4.2 billion industry) and made other significant investments in personal appearance products, such as grooming aids ($127 million out of $889 million) and skin care preparations ($465 million out of $3 billion).ДЄfrican Americans make up 14% of the U.S. In fact, in terms of sheer dollars, African Americans spent considerably more money in the general beauty marketplace last year. But marketers should find it interesting that Black consumers arenвЂ™t just spending on products created specifically to appeal to them. Not so surprisingly, African Americans have cornered the ethnic hair and beauty market, ringing up $54 million of the $63 million total industry spend in 2017. Mainstream manufacturers across other industries are also seizing the opportunity to create specific products that appeal to diverse consumers.

And Black consumers represented $147 million of the total spend in this category, which has recently made advances in product creation to meet the demands of their diverse buyers. For example, half of the total spend ($941 million) on dry grains and vegetables in the U.S. Black consumers and consumers of color alike are making considerable contributions to the overall market-in some cases representing more than 50% of the overall spending in key product categories.

Accounted money